NW Herald Focused on Battle House

By DHuckbody | February 1, 2015

Check out today’s Business Sunday section of the Northwest Herald which features Battle House, the growing popularity of Tactical Laser Tag, and Our Family’s small business venture.


LAKE BARRINGTON – After an insurance career spent evaluating risk for Fortune 100 companies, Doug Huckbody took a gamble when he launched a tactical laser tag business last fall.

Huckbody, a 55-year-old Bull Valley resident, and his family opened Battle House LLC in an 11,000-square-foot space inside Lake Barrington’s RecPlex in late October. They’re betting the next generation of laser tag – featuring realistic weapons and tactical team play in video game-style environments – will be big business in the Chicago suburbs.

In the U.S., the laser tag industry generates $246 million in revenue a year and employs nearly 7,000 people, according to market research firm IBIS World. In a November report, it pegged the industry’s annual growth at 2.6 percent from 2009-14. But tactical laser tag is a relatively new development in the U.S. market. And Battle House is nothing like market leader Versent Corp.’s hide-and-seek Laser Quest, which has 53 locations in the U.S. and Canada filled with black lights, fog and music.


Thanks to Brett Rowland for his reporting on our new business venture.

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